Social Media Manager

Responsibilities:

• Content Strategy & Development:

• �� Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.
• �� Create, curate, and manage engaging content (text, image, video, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• �� Ensure all content reflects the brand's voice, guidelines, and visual identity.
• �� Stay up-to-date with the latest social media trends, tools, and best practices to continually optimize content performance.

• Post Scheduling & Publishing:

• �� Plan, schedule, and publish daily content across all social media channels using scheduling tools.
• �� Optimize posting times for maximum reach and engagement.

• Engagement & Community Management:

• �� Actively monitor social media channels for comments, messages, and mentions.
• �� Respond to comments and inquiries in a timely, professional, and on-brand manner.
• �� Foster an active and positive online community, encouraging interaction and discussion.
• �� Identify and engage with key influencers and brand advocates.

• Analytics & Reporting:

• �� Track, analyze, and report on key social media performance metrics (e.g., reach, engagement, conversions, follower growth).
• �� Use insights from data to identify opportunities for improvement and adjust strategies accordingly.
• �� Provide regular reports to stakeholders on social media performance and ROI.

• Brand Voice & Consistency:

• �� Maintain and evolve a consistent brand voice and tone across all social media communications.
• �� Ensure brand messaging is cohesive and effective in achieving marketing goals.

Skills Required:

• �� Proven experience in AI and content strategy.
• �� Exceptional understanding and application of brand voice across diverse platforms.
• �� Proficiency with social media scheduling and management tools.
• �� Strong analytical skills with the ability to interpret data and generate actionable insights.
• �� Demonstrated success in driving online engagement and building communities.
• �� Excellent written and verbal communication skills.
• �� Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• �� Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• �� Knowledge of SEO principles related to social media content is a plus.
• Salary: $8-$10/hr

Originally posted on Himalayas