Director, Content Marketing

Company OverviewJoin a dynamic team that's redefining consumer data analytics. We empower top investment firms and global brands with cutting-edge insights into consumer spending, leveraging privacy-compliant data across geographies. Our real-time intelligence and merchant-level benchmarks give clients a competitive edge—and you'll be at the forefront of it all.Role SummaryWe are seeking a Director of Content Marketing with experience in B2B SaaS companies and in harnessing consumer data to shape strategy, unlock growth, and influence business outcomes across global markets. In this role you will define and execute a content strategy that not only delivers high-value thought leadership but also fuels revenue opportunities by driving top-of-funnel engagement, accelerating deal cycles, and providing customers and teams with impactful, compelling content.

Partnering closely with Sales and Product, this leader will transform complex insights into compelling stories and will ensure content is aligned to market needs, amplifies the company’s value proposition, and directly contributes to revenue pipeline and customer success.Your main responsibilitiesDevelop and implement a comprehensive global content strategy aligned with company objectives, business priorities, marketing initiatives, and revenue goalsCreate and oversee production of diverse content assets: whitepapers, reports, case studies, blogs, infographics, videos, and webinarsBuild and manage an editorial calendar that aligns content production with product launches, campaigns, and market momentsLeverage SEO, intent data, and analytics to guide content development and maximize discoverability, reach, and engagementOversee social media strategy and execution, ensuring content is tailored for each platform to drive brand awareness, thought leadership, and demand generationMonitor search performance and competitive rankings, leveraging analytics and keyword insights to refine editorial calendars, content clusters, and thought leadership initiativesEstablish and enforce content governance, including messaging consistency, brand voice, and compliance standards across global regionsWork closely with Product, Sales, and Executive stakeholders to create content that is accurate, differentiated, and strategically designed to influence buyer decisions, nurture key accounts, and accelerates pipeline growth across target segments and ICPsDrive storytelling frameworks that simplify complex data and insights and translate it into compelling content for target audiencesOptimize content distribution across channels, including digital, email, social, and eventsMeasure performance of content initiatives against marketing and sales goals, calculate and optimize ROI, and provide insights for continuous improvementLead, mentor, and develop team members and manage content creators, editors, and freelancersCollaborate with events and demand generation to repurpose content for industry conferences, speaking opportunities, marketing campaigns, and PR initiativesDevelop content programs that elevate customer voices, including testimonials, case studies, and user-driven thought leadershipWe’re looking for someone with8+ years in content marketing or communications leadership for companies focused on data-driven insights globallyExceptional writing, editing, and storytelling skillsExperience aligning content strategies with sales and demand generation goals to directly influence pipeline and revenue outcomeDemonstrated ability to collaborate with Product, Sales, Executives, and leaders in the company to translate complex ideas into clear, compelling narrativesProven ability to manage teams and cross-functional projects at a global scaleTrack record of creating thought leadership content that positions a company as a trusted authority within its industryStrong project management skills with the ability to prioritize, multitask, and deliver high-quality content in fast-paced, high-growth environmentsFamiliarity with marketing technology platforms, like HubSpot, Marketo, Salesforce, and CMSs, to support content distribution and measurementCustomer-centric mindset, with a proven ability to craft content that resonates with target personas and existing customersDeep expertise in SEO and GEO strategy, from keyword research to technical optimization, combined with proficiency in lead nurturing and performance analytics to maximize content reach and conversionWhy Join Consumer EdgeWe offer a competitive salary, an extensive benefits package including 401(k) match, paid parental leave, flexible and generous time off, work from home flexibility and a vibrant work environment conducive to professional growth and innovation. Join our team and play a significant role in driving data-driven decision-making, shaping the future of global consumer insights.SalaryThe annual base salary for this role is between $150,000 – $200,000 based on experience, with the opportunity for a performance-based bonus, company equity, 401(k) matching, work-from-home flexibility, and subsidized health benefits.Originally posted on Himalayas