Digital Marketing Manager Dayshift

Position : Digital Marketing Manager

Salary : $1,800 - $2,500 AUD a month

Working Hours & Conditions :  Australian Hours

Holidays :  Public holidays in AU

Role Overview

We are looking for a proactive and organised Digital Marketing & Administrative Managerto take ownership of the company’s digital marketing activities while also providing general administrative support across the business.

This role is ideal for someone who enjoys a combination of creative marketing, lead generation, customer engagement, and operational administration. The successful candidate will play a key role in helping the business grow its online presence while ensuring administrative processes remain efficient and organised.

Key

Responsibilities

Digital Marketing Management (Primary Focus)

• �� Manage and grow the company’s social media presence across relevant platforms
• �� Develop and maintain a consistent content calendar and posting schedule
• �� Plan, create, and optimise both organic and paid social media campaigns
• �� Monitor campaign performance and provide recommendations for improvement
• �� Ensure all advertising activities remain transparent and accessible to business owners

Lead Generation & CRM Management

• �� Manage and maintain CRM records and customer databases
• �� Support lead generation campaigns across social media and digital channels
• �� Track enquiries, leads, and customer interactions through the sales pipeline
• �� Assist with follow-up activities and lead nurturing processes via email CRM
• �� Generate reports on lead activity and marketing performance

Website Management

• �� Update website content, images, project portfolios, and service information
• �� Ensure website information remains accurate and current
• �� Support SEO and website optimisation initiatives where required
• �� Coordinate website improvements with external providers if necessary

Graphic Design & Advertising

• �� Create graphics, promotional materials, and digital marketing assets
• �� Design and manage social media advertisements and campaign creatives
• �� Maintain brand consistency across all marketing channels
• �� Assist with promotional campaigns, brochures, and sales materials

Administrative Support

• �� Perform general administrative tasks to support day-to-day business operations
• �� Data entry and maintenance of company records and databases
• �� Assist with document preparation, filing, and organisation
• �� Support scheduling, customer communications, and operational administration
• �� Help maintain accurate and organised business systems

Tools & Systems

• �� Facebook & Instagram
• �� Meta Ads Manager
• �� CRM systems (TBC)
• �� Website CMS platforms
• �� Canva or similar design tools
• �� Microsoft Office / Google Workspace

• �� Proven experience in digital marketing and social media management
• �� Experience running both organic and paid social media campaigns
• �� Strong understanding of CRM systems and lead management

Website Updates / CMS Skills

• �� Graphic design skills using Canva or similar tools
• �� Excellent organisational and administrative abilities
• �� Strong communication and attention to detail

Desirable

• �� Experience working in construction, home improvement, trades, or related industries
• �� Experience creating marketing reports and campaign analysis
• �� Familiarity with automation and workflow tools

Additional Information

• �� This is a hybrid role combining digital marketing and business administration
• �� Strong emphasis on transparency, ownership, and accountability across marketing activities
• �� Opportunity to make a significant impact on lead generation and business growth
• �� Ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks

Ideal Candidate

You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.

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