Demand Generation Marketing Manager

This is a remote position.

• About the Role
• We operate a portfolio of B2B companies serving primarily real estate professionals. Marketing has one core responsibility: generating qualified leads that turn into revenue.
• This is not a brand marketing or content-focused role. You will own the top of the funnel and be measured by pipeline growth and business results.
• You will lead demand generation across our portfolio, integrating paid media, cold outbound, and lifecycle marketing into a single revenue engine.
• This role reports directly to the CEO and requires a highly independent operator who can drive results with minimal oversight.
• Key

• Responsibilities
• Demand Generation & Pipeline Growth

• Own monthly qualified lead and pipeline targets

• Build and manage end-to-end demand generation campaigns

• Drive lead acquisition through:

• Cold email outreach (Instantly, Million Verifier)

• Paid search and social campaigns

• Landing pages and conversion funnels in GoHighLevel

Lead Nurturing & Conversion

• Design and optimize lead nurture sequences

• Manage lifecycle marketing automation

• Improve lead-to-customer conversion processes

• Collaborate with sales on effective lead handoff

Testing & Optimization

• Continuously test and optimize:

• Offers

• Audiences

• Creative assets

• Ad copy

• Funnel performance

• Establish learning loops and performance improvements

Reporting & Analytics

• Report weekly on:

• Cost per Lead (CPL)

• Conversion Rates

• Customer Acquisition Cost (CAC)

• Pipeline Contribution

• Provide actionable insights and recommendations

Market Research

• Monitor competitors, industry trends, and market opportunities

• Identify new targeting, messaging, and acquisition opportunities

Requirements

• 4+ years of experience in B2B Demand Generation, Growth Marketing, or Performance Marketing

• Fluent English communication skills (written and verbal)

• Proven track record of generating qualified leads and pipeline growth

• Deliverability management

• List building and validation

• Email sequencing

• Strong Google Ads experience

• Experience building and optimizing marketing funnels

• CAC

• Conversion metrics

• Unit economics

• Highly self-directed and results-orientedMarketing Stack

• GoHighLevel

• Instantly

• Million Verifier

• Google Ads

• Semrush

• �� AI Tools (Claude, ChatGPT)
• Success in the First 90 Days

• Launch a functioning lead-generation engine across priority brands

• Generate consistent qualified meetings through cold outbound

• Deliver CEO-ready weekly pipeline reports

• Validate at least one scalable customer acquisition channel

• ��
• Experience with cold outbound campaigns at scale

• ��
• Strong understanding of:

• CAC

• Conversion metrics

• Unit economics

• Highly self-directed and results-oriented

Benefits

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Compensation

• Competitive base salary

• Performance-based incentives tied to qualified leads and pipeline growth

• 100% Remote Work – Work from anywhere
• Paid Time Off
• HMO
• Annual Family Reunion
• Salary Rate Progression
• Limitless Growth Opportunities

Originally posted on Himalayas