CRM manager

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.

Perfect for those who aim to:

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• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

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• Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

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• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

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• Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

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• Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

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• Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

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• Develop and refine automated player journeys and customer retention funnels;

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• Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

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• Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

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• Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring:

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• 3+ years of CRM experience in the casino and sports betting industry;

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• Proven expertise in developing segmentation strategies and personalized communication;

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• Hands-on experience with email, SMS, push, and other CRM channels;

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• Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

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• Advanced analytical skills; ability to draw actionable insights from large data sets;

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• Familiarity with CRM platforms;

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• Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

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• Upper-intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features:

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• Attention to detail and organizational skills;

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• Ability to think creatively, strategically, identify and resolve problems;

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• Good communication and collaboration skills;

• Proactive attitude and ownership mindset to independently manage and optimize campaign performance.

Our clients offer competitive benefits to support your professional and personal growth, including:

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• Health & Wellness Focus;

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• Global Medical Coverage;

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• Growth Opportunities;

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• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

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• Performance-Driven Rewards;

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• Dynamic Work Environment.

Apply, and let your growth journey begin.