Marketing Manager

• We’re seeking a Marketing Manager who will play a pivotal role in expanding our brand and
• generating quality leads. This person will be responsible for crafting compelling marketing
• campaigns, optimizing digital channels, and implementing innovative strategies to attract and
• engage our Ideal Customer Profile (ICP). If you’re a results-driven marketer with a passion for
• creating value, we want you on our team.

Key

Responsibilities

Marketing Strategy Development

• Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.

• Develop campaigns aligned with our differentiators and Ideal Customer Profile.

Lead Generation and Nurturing

• Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.

• Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.

Branding and Content Creation

• Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources.

• Ensure messaging aligns with our wealth-building and relationship-driven philosophy.

Analytics and Reporting

• Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads.

• Prepare monthly reports showcasing ROI, lead quality, and conversion rates.

Partnership and Team Collaboration

• Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition.

• Develop co-branded campaigns with referral partners such as realtors and financial advisors.

Non-Core

Responsibilities

• Manage relationships with vendors, such as graphic designers or video production teams.

• Stay updated on industry trends and competitors’ strategies.

• Organize and promote customer appreciation events and community involvement initiatives.

Day-to-Day Activities

• Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.

• Update and optimize website content, ensuring SEO best practices.

• Coordinate weekly marketing calls with the lending team to align goals.

• Respond to social media comments and engage with online communities.

• Review analytics dashboards and make adjustments to campaigns as needed.

Skills, Knowledge and Expertise

• Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).

• Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot).

• Strong experience with analytics tools (Google Analytics, social media insights).

• Proven ability to generate and nurture high-quality leads.

• Experience in the real estate or mortgage industry is a significant plus.

• Exceptional communication and storytelling skills.

• Highly organized with the ability to manage multiple projects.

• Creative thinker with an eye for detail and design.

• Data-driven mindset with strong problem-solving abilities.

• Team player with a collaborative approach.

Benefits

• Above market salary

• HMO for principal and two dependents

• Government-mandated benefits

• Performance-based Incentives

• Quarterly Company Events

• In-depth training for career growth

• Great Company Culture and HR experience

• 1,000 PHP De Minimis

• Equipment and software provided

Originally posted on Himalayas