Lifecycle Manager

We’re looking for a hands-on Lifecycle Marketing Manager to build and scale data-driven customer journeys that activate, engage, and retain users across digital products and services. You’ll own end-to-end campaign execution in Customer.io (or similar platforms), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve customer engagement, retention, and lifetime value.

What You’ll Do

• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging — from onboarding through retention and win-back.

• Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize communication at scale.

• Build and operate campaigns in Customer.io (or similar platforms): journeys, data requirements, QA, frequency caps, and governance.

• Run experimentation programs (A/B tests, multivariate tests, holdouts) to improve conversion, retention, engagement, and campaign ROI.

• Measure and report performance metrics including cohort retention, funnel conversion, attribution, and campaign effectiveness; maintain clear dashboards and actionable insights.

• Collaborate cross-functionally with Product, Data, Growth, and Operations teams to align messaging, improve data quality, and support business goals.

• Write and edit channel-ready copy and provide clear briefs to content/design teams while maintaining tone of voice and communication standards.

• Maintain operational excellence in CRM processes: naming conventions, event/attribute hygiene, deliverability, and preference management.

Requirements

• ��
• 4+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).

• Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).

• Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.

• Excellent written English with copywriting and editorial ability for short- and long-form communications.

• Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

• Experience with mobile engagement, WhatsApp Business, and deliverability best practices.

• Knowledge of experiment design and statistical interpretation.

• Familiarity with attribution (e.g., AppsFlyer)

• Understanding of the Nigerian consumer landscape.

Benefits

• Remote work from anywhere in the world

• Performance bonus, paid vacations and day-offs, personal development plan

• Ownership of a core growth lever within a collaborative, data-driven team

• Modern marketing technology stack and support from Product, Data, and Design.

• Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary

• Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools

• Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.

Originally posted on Himalayas