Growth & Lifecycle Marketing Specialist

“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”

Antons Sapriko, Company Founder

What do we expect from a Growth & Lifecycle Marketing Specialist?

• Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.

• Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.

• Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.

• Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.

• Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.

• Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.

• Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.

What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!

What are the responsibilities of a Growth & Lifecycle Marketing Specialist?

• Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.

• Use customer purchase habits and site activity to send automated, personalized messages.

• Test different offers, designs, messaging, and channels to continuously improve marketing performance.

• Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers.

• Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.

• Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.

• Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.

• Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.

What do we offer?

• Monthly salary of 2100-2500 EUR NET, depending on experience and execution level.

• Opportunity to gain stock options within the company

• Support for hardware upgrades;

• Core health insurance coverage and sports bonuses;

• A diverse multinational team of experts to learn from;

• Legendary online and onsite events to celebrate our success together.

Originally posted on Himalayas