Sr. Marketing Operations Specialist
TalentCrossis hiring on behalf of a US-based client for a remote Sr. Marketing Operations Specialist to join a fast-moving digital team that supports law firm clients across the U.S. This role is ideal for LATAM-based professionals with strong marketing tech experience and a passion for data-driven strategy.
Responsibilities
• Manage & Optimize MarTech Platforms: In conjunction with the sales enablement teams, oversee the daily operation, integration, and optimization of marketing technology platforms, including HubSpot, Clay, Google Analytics, Google Tag Manager, social media platforms, and more.
• Campaign Tracking & Implementation: Set up, monitor, and troubleshoot campaign tracking to ensure accurate attribution, lead capture, and performance measurement.
• Data Flow & Integration: Ensure seamless data fl ow between marketing platforms and CRM systems, maintaining data integrity and supporting lead management processes.
• Reporting & Analytics: Develop and maintain dashboards and reports to track campaign effectiveness, marketing KPIs, and operational effi ciency.
• Process Improvement: Identify and implement process improvements that streamline marketing operations and enhance team productivity.
• Cross-Functional Collaboration: Partner with marketing, sales, and analytics teams to align technology use with business goals and campaign needs.
• Compliance & Best Practices: Stay current on data privacy regulations and marketing technology
Role
Requirements
• 3-5+ years in marketing operations, marketing automation, or related fi eld, preferably in an agency or B2B environment.
• Advanced experience with HubSpot, Google Analytics, and Google Tag Manager is required.
• Familiarity with CRM integrations, lead scoring, and workfl ow automation is a plus.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable recommendations.
• Detail-Oriented: Exceptional attention to detail and organizational skills.
Why Join Us
• Work from anywhere in LATAM with a stable internet connection
• We invest in your professional development
• Work with passionate, high-performing colleagues
• Unlimited PTO + 1 Wellness Day per month